Personal data (hereinafter referred to as “data”) are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.
Pursuant to Art. 4 no. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components used by us for optimization purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the responsible party
II. Rights of users and data subjects
III. Information on data processing
I. Information about us as the responsible party
Responsible provider of this website in the sense of data protection law is:
Cloudwürdig GmbH
Blumenstr. 33/1
D-71106 Magstadt
Tel: +49 (0)7159 49792-0
Email: info@cloudwuerdig.com
Management: Benny Woletz, Oliver Schallhorn
Link to the imprint: https://www.cloudwuerdig.com/impressum/
If you have any questions or concerns about privacy, please contact us at
our data protection officer:
Markus Ziegler
Email: dsb@sotec.eu
Tel: +49 (0)7033 54 58-27
We point out that the Internet-based data transmission has security gaps, a complete protection against access by third parties is therefore impossible.
II. Rights of users and data subjects
With regard to the data processing described in more detail below, users and data subjects have the right to
- to confirmation as to whether data concerning them are being processed, to information about the data being processed, to further information about the data processing and to copies of the data (cf. also Art. 15 DSGVO);
- to correct or complete incorrect or incomplete data (cf. also Art. 16 DSGVO);
- to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, insofar as further processing pursuant to Art. 17 para. 3 DSGVO is necessary, to restriction of processing in accordance with Art. 18 DSGVO;
- to receive the data concerning them and provided by them and to transmit this data to other providers/controllers (cf. also Art. 20 DSGVO);
- to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 DSGVO).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing that may be necessary on the basis of Articles 16, 17 (2) and (3) of the Data Protection Act. 1, 18 DSGVO takes place. However, this obligation shall not apply if such notification is impossible or would involve a disproportionate effort. Without prejudice to this, the user has a right to information about these recipients.
Likewise, according to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, provided that the data is processed by the provider in accordance with Art. 6 para. 1 lit. (f) DSGVO are processed. In particular, an objection to the processing of data for the purpose of direct marketing is admissible.
III. Information on data processing
Your data processed during the use of our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information on individual processing procedures is provided below.
Cookies
(a) session cookies
We use so-called cookies with our internet presence. Cookies are small text files or other storage technologies that are placed and stored on your terminal device by the Internet browser you use. Through these cookies, certain information about you, such as your browser or location data or your IP address, is processed to an individual extent.
This processing makes our Internet presence more user-friendly, more effective and more secure, since the processing of data such as personal data is not necessary. enables the reproduction of our Internet presence in different languages or the offer of a shopping cart function.
The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract processing.
If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 para. 1 lit. (f) GDPR.
When you close your Internet browser, these session cookies are deleted.
b) Third-party cookies
If necessary, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our Internet presence are also used with our Internet presence.
The details of this, in particular the purposes and the legal basis of the processing of such third-party cookies, please refer to the following information.
(c) Elimination option
You can prevent or restrict the installation of cookies by setting your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead you have to change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.
However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.
Customer account / registration function
If you create a customer account with us via our website, we will collect and store the data you entered during registration (e.g. your name, address or e-mail address) exclusively for pre-contractual services, for the fulfilment of the contract or for the purpose of customer care (e.g. in order to provide you with an overview of your previous orders with us or in order to be able to offer you the so-called notepad function). At the same time we store the IP address and the date of your registration together with the time. Of course, this data will not be passed on to third parties.
As part of the further registration process, your consent to this processing will be obtained and reference will be made to this privacy policy. The data collected by us in this process is used exclusively for the provision of the customer account.
Insofar as you consent to this processing, Art. 6 para. 1 lit. (a) GDPR Legal basis for processing.
If the opening of the customer account also serves pre-contractual measures or the fulfilment of the contract, the legal basis for this processing is also Art. 6 Para. 1 lit. (b) GDPR.
The consent given to us for the opening and maintenance of the customer account can be revoked in accordance with Art. 7 Para. 3 DSGVO at any time with effect for the future. For this purpose you only have to inform us about your revocation.
The data collected in this respect shall be deleted as soon as processing is no longer necessary. In doing so, however, we must observe retention periods under tax and commercial law.
Newsletter
If you register for our free newsletter, the data you requested for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your registration. During the further registration process, we will ask for your consent to send you the newsletter, describe the content in detail and refer to this privacy policy. We use the data collected in the process exclusively for sending the newsletter – in particular, it is therefore not passed on to third parties.
The legal basis for this is Art. 6 para. 1 lit. (a) GDPR.
You can withdraw your consent to the sending of newsletters in accordance with Art. 7 para. 3 DSGVO at any time with effect for the future. To do this, you simply need to inform us of your revocation or click on the unsubscribe link contained in every newsletter.
Contact requests / contact possibility
If you contact us via contact form or e-mail, the data you provide will be used to process your request. The specification of the data is necessary for the processing and answering of your inquiry – without their provision we cannot answer your inquiry or at best only to a limited extent.
The legal basis for this processing is Art. 6 para. 1 lit. (b) GDPR.
Your data will be deleted as soon as your inquiry has been finally answered and there are no legal obligations to retain data, such as e.g. the obligation to store data. in the event of any subsequent processing of the contract.
Online job applications / publication of job advertisements
We offer you the possibility to apply for a job via our website. In the case of these digital applications, your applicant and application data will be collected and processed electronically by us for the purpose of handling the application process.
The legal basis for this processing is § 26 para. 1 S. 1 BDSG in conjunction with. Art. 88 para. 1 GDPR.
If an employment contract is concluded after the application process, we will store the data you provided during the application in your personnel file for the purposes of the usual organisational and administrative process – naturally in compliance with the more extensive legal obligations.
The legal basis for this processing is also § 26 para. 1 S. 1 BDSG in conjunction with. Art. 88 para. 1 GDPR.
In the event of rejection of an application, we will automatically delete the data submitted to us two months after notification of the rejection. The deletion does not take place however, if the data due to legal regulations, bspw. due to the obligation to provide evidence in accordance with the AGG, require longer storage of up to four months or until the conclusion of legal proceedings.
The legal basis in this case is Art. 6 para. 1 lit. f) DSGVO and § 24 para. 1 No. 2 BDSG. Our legitimate interest lies in the legal defence or enforcement.
If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be processed on the basis of your consent. The legal basis is then Art. 6 para. 1 lit. (a) GDPR. However, you can of course withdraw your consent at any time in accordance with Art. 7 para. 3 DSGVO by declaration to us with effect for the future.
We maintain an online presence on Twitter to present our company and our services and to communicate with customers/interested parties. Twitter is a service of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This can lead to increased risks for users in that, for example, later access to user data can be made more difficult. We also do not have access to this user data. The access possibility lies exclusively with Twitter.
You can find Twitter’s privacy policy at
https://twitter.com/de/privacy
YouTube
We maintain an online presence on YouTube to present our company and our services and to communicate with customers/interested parties. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This can lead to increased risks for users in that, for example, later access to user data can be made more difficult. We also do not have access to this user data. The access possibility lies exclusively with YouTube.
You can find YouTube’s privacy policy at
https://policies.google.com/privacy
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This can lead to increased risks for users in that, for example, later access to user data can be made more difficult. We also do not have access to this user data. The access possibility lies exclusively with LinkedIn.
You can find LinkedIn’s privacy policy at
https://www.linkedin.com/legal/privacy-policy
To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the platform Facebook.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Facebook’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of personal data thereby carried out and reproduced below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the analysis, communication, sales and promotion of our products and services.
The legal basis may also be the consent of the user pursuant to Art. 6 para. 1 lit. a DSGVO vis-à-vis the platform operator. The user can give his consent to this in accordance with Art. 7 Para. 3 DSGVO at any time by notifying the platform operator for the future.
When our online presence is called up on the Facebook platform, user data (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create profiles of users. On the basis of these profiles, it is possible for Facebook Ireland Ltd., for example, to advertise users within and outside of Facebook according to their interests. If the user is logged into his account on Facebook at the time of the call, Facebook Ireland Ltd. can also link the data with the respective user account.
In the event that the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the request. The user’s data will be deleted by us as soon as the user’s enquiry has been conclusively answered and there are no legal obligations to retain data, e.g. in the case of subsequent contract processing.
Cookies may also be set by Facebook Ireland Ltd. to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all functions of Facebook can be fully used.
For details on processing activities, how to stop them and how to erase the data processed by Facebook, please refer to Facebook’s Data Policy:
https://www.facebook.com/privacy/explanation
It is not excluded that the processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
We operate a company presence on the Instagram platform to advertise our products and services and to communicate with interested parties or customers.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Instagram’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of personal data thereby carried out and reproduced below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the analysis, communication, sales and promotion of our products and services.
The legal basis may also be the consent of the user pursuant to Art. 6 para. 1 lit. a DSGVO vis-à-vis the platform operator. The user can give his consent to this in accordance with Art. 7 Para. 3 DSGVO at any time by notifying the platform operator for the future.
When calling up our online presence on the Instagram platform, data of the user (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create profiles of users. On the basis of these profiles, it is possible for Facebook Ireland Ltd., for example, to advertise users within and outside of Instagram based on their interests. If the user is logged into his account on Instagram at the time of the call, Facebook Ireland Ltd. can also link the data with the respective user account.
In the event that the user contacts us via Instagram, the personal data entered by the user on this occasion will be used to process the request. The user’s data will be deleted by us as soon as the user’s enquiry has been conclusively answered and there are no legal obligations to retain data, e.g. in the case of subsequent contract processing.
Cookies may also be set by Facebook Ireland Ltd. to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all functions of Facebook can be fully used.
For more details on processing activities, how to stop them and how to erase the data processed by Instagram, please refer to Instagram’s data policy:
https://help.instagram.com/519522125107875
It is not excluded that the processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Linking social media via graphic or text link
We also promote presences on our website on the social networks listed below. The integration is done via a linked graphic of the respective network. The use of this linked graphic prevents the automatic establishment of a connection to the respective server of the social network when a website with a social media application is called up in order to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user redirected to the service of the respective social network.
After the user has been forwarded, information about the user is collected by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.
This is initially data such as IP address, date, time and visited page. If the user is logged into his user account of the respective network during this time, the network operator may be able to assign the collected information of the specific visit of the user to the personal account of the user. If the user interacts via a “Share” button of the respective network, this information may be stored in the user’s personal user account and may be published. If the user wants to prevent the collected information from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are integrated into our site by linking:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA.
Privacy Policy: https://www.facebook.com/policy.php
Twitter Inc, 795 Folsom St, Suite 600, San Francisco, CA 94107, USA
Privacy Policy: https://twitter.com/privacy
YouTube
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
Privacy Policy: https://policies.google.com/privacy
LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA.
Privacy Policy: https://help.instagram.com/519522125107875
“Facebook” social plug-in
We use the plug-in of the social network Facebook on our website. Facebook is an internet service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.
The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence.
Further information about the possible plug-ins and their respective functions is available from Facebook at
https://developers.facebook.com/docs/plugins/
ready for you.
If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website is also recorded.
If you are logged in to Facebook when you visit one of our websites with the plug-in, the information collected by the plug-in will be recognised by Facebook. The information collected in this way may be assigned by Facebook to your personal user account there. Provided that you e.g. use the so-called “Like” button of Facebook, this information will be stored in your Facebook user account and possibly published via the platform of Facebook. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser.
Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at
https://www.facebook.com/policy.php
data protection information available on the website.
“Twitter” social plug-in
We use the plug-in of the social network Twitter on our website. Twitter is an internet service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.
The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence.
If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the servers of Twitter in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website is also recorded.
If you are logged in to Twitter while visiting one of our websites with the plug-in, the information collected by the plug-in will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. Provided that you e.g. use the so-called “Share” button of Twitter, this information will be stored in your Twitter user account and may be published via the platform of Twitter. If you want to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.
Twitter provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at
data protection information available on the website.
Google Analytics
We use Google Analytics on our website. This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the analysis, optimisation and economic operation of our Internet presence.
Usage- and user-related information, such as e.g. IP-address, place, time or frequency of the visit of our website will be transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google already shortens the IP address within the EU or EEA.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and of the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.
Google states that it does not associate your IP address with any other data. In addition, Google holds under
https://www.google.com/intl/de/policies/privacy/partners
further data protection information is available for you, e.g. also on the possibilities to prevent the use of data.
In addition Google offers under
https://tools.google.com/dlpage/gaoptout?hl=de
a so-called deactivation add-on together with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. In doing so, the add-on tells the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. This does not prevent information from being transmitted to us or to other web analytics services. If and which other web analytics services are used by us, you will of course also find out in this privacy policy.
Google Maps
On our website we use Google Maps to show our location and to create directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your internet browser. In order to display our location and provide directions, your user preferences and data are processed. Here we cannot exclude that Google uses servers in the USA.
The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in optimising the functionality of our website.
By connecting to Google in this way, Google can determine which website your request was sent from and to which IP address the directions should be sent.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details of this can be found above under the point “Cookies”.
In addition, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.
Furthermore Google offers under
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
for further information.
Hubspot
- Content management (website and blog)
- E-mail marketing (newsletters and automated mailings, for example for the provision of downloads)
- Reports and Analytics
- Contact management (CRM)
- Landing pages and contact forms
Our registration service allows our website visitors to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. They may be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them.
All information we collect is subject to this Privacy Policy. We use all collected information exclusively for the optimization of our marketing. HubSpot is a software company based in the USA with an office in Ireland: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500, https://www.hubspot.de. For more information about HubSpot’s privacy policy, please visit the following HubSpot page: https://legal.hubspot.com/de/privacy-policy. All of HubSpot’s resources on EU data protection can be found here: https://legal.hubspot.com/de/datenschutz.
Google Fonts
On our website we use Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the optimisation and economic operation of our Internet presence.
Through the connection to Google established when you call up our website, Google can determine from which website your request was sent and to which IP address the display of the font is to be transmitted.
Google offers under
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
further information, in particular on the possibilities of preventing the use of data.
YouTube
We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
We use YouTube in connection with the “Enhanced Privacy Mode” function in order to be able to show you videos. The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the quality improvement of our Internet presence. According to YouTube, the “Enhanced Privacy Mode” function ensures that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
Without this “extended data protection”, a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded.
This connection is necessary in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time as well as the website you visited. In addition, a connection is established to the advertising network “DoubleClick” from Google.
If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality as well as for the analysis of user behaviour, YouTube permanently stores cookies on your end device via your internet browser. If you do not agree with this processing, you have the possibility to prevent the storage of cookies by a setting in your internet browser. You can find more information on this above under “Cookies”.
Further information on the collection and use of data as well as your rights and protection options in this respect are available from Google in the privacy policy described at
https://policies.google.com/privacy
data protection information available on the website.
Google AdWords with conversion tracking
In our website we use the advertising component Google AdWords and the so-called conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
We use conversion tracking for the targeted advertising of our offer. The legal basis is Art. 6 para. 1 lit. (f) GDPR. Our legitimate interest lies in the analysis, optimisation and economic operation of our Internet presence.
If you click on an ad placed by Google, the conversion tracking we use saves a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve to identify you personally.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you have subsequently been redirected to our website.
Google uses the information collected in this way to create statistics for us about visits to our website. In addition, we receive information about the number of users who have clicked on our ad(s) and about the pages of our website that are subsequently accessed. However, neither we nor third parties who also use Google AdWords will be able to identify you in this way.
You can also prevent or restrict the installation of cookies using the appropriate settings in your Internet browser. At the same time, you can delete already stored cookies at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.
Furthermore, Google also offers
https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
for further information on this subject and in particular on the possibilities of preventing the use of data.
Sample data protection declaration of the law firm Weiß & Partner