Merida Bikes in the fast lane with MeisterTask & MindMeister

Why the bicycle manufacturer controls its projects with MeisterTask

Merida Bikes relies on the project management tool MeisterTask and online mind mapping tool MindMeister. With the MeisterBundle the bicycle manufacturer improves project control, accelerates processes in marketing as well as product development and also works together efficiently during Corona. Cloudwürdig helped with the implementation of the tools and gave a workshop for a successful start.

The company

Merida Bikes makes cyclists’ hearts beat faster. For almost 50 years, Merida has been successfully designing, manufacturing and marketing high quality bicycles to more than 77 markets worldwide. At the R&D Center in Magstadt near Stuttgart, the bike enthusiasts develop and test new models before they are handmade in Taiwan.



With the goal of “eliminating the paper chaos”, better managing projects and being able to react more flexibly to changes, Merida decided to use a cloud-based task and project management system. Previously, they used the Asana tool. However, due to internal company data protection regulations and the requirement to host the data in Germany, the bicycle manufacturer was looking for an alternative. Simon Oppold, Head of Marketing and instrumental in the tool selection, says: “We then looked at various options. MeisterTask excited us from the start.”



The reason for the decision in favour of MeisterTask and MindMeister was, on the one hand, the fact that the data in the Basic version is already stored on servers in Frankfurt/Germany. On the other hand, the clear presentation and simple creation of projects or mind maps was convincing. Merida first introduced the tools in marketing and product development. Thus, the entire bike development process is now mapped with the master tools – from the first collection of innovative design ideas to the launch. In addition, Merida Bikes is also planning to publish its regular catalogue of the latest bikes with the tools. Cloudwürdig provided support during the implementation process with questions about function and security settings and laid the foundation for a successful start with a training workshop. In addition, Cloudwürdig is a reseller of the licenses and is available as a contact for all support questions.



Thanks to the use of MeisterTask and MindMeister, collaboration at Merida is efficient and secure even during times of Corona. Projects are clearly structured and responsibilities and deadlines are transparent for everyone. In addition, employees can easily be called in as needed. It is therefore planned to use the master tools in other areas and across international locations in the future. Simon Oppold also has a tip: “I can only advise everyone to simply try out the tools for themselves. We had the opportunity to test MeisterTask for 60 days free of charge. We are really very satisfied, both with the tool and with the collaboration with Cloudwürdig.”


“MeisterTask makes our lives easier. The interface is clean and the tool is very intuitive. So everyone is motivated to actually work with it.”

Simon Oppold,
Head of Marketing, Merida Bikes

About Cloudwürdig

As a MeisterTask partner, we at Cloudwürdig help companies introduce and efficiently use MeisterTask. Our services include consulting, reselling, technical implementation, training and support. You need support? Just contact us!

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